Event-Metrics

Measuring visitor behavior

ExpoCloud Event-Metrics provides you with performance data for analyzing the visitor behavior around your trade fair booth. The number of trade fair hall and stand visitors, their length of stay and the proportion of returning visitors - just like Google Analytics in online marketing. All data are provided either as interactive graphics or Excel-sheets to download them for your presentation. With Event-Metrics your live-communication actions become as measurable and transparent as your online marketing. With Event-Metrics ExpoCloud provides you with a data based foundation for making decisions and for the strategic orientation of your business.

How Event-Metrics sensors capture and measure

Your Brand Awareness in numbers

The Event-Metrics sensor measures in a maximum range of 50 to 100 meters around the booth. The range depends on a number of factors such as corridor width and the building materials used. Trade fair visitors moving around within this area are captured and will be counted as passages in ExpoCloud. Graphics and numbers show the hourly progress per day and for the duration of the event. This information is available shortly after in ExpoCloud.

A closer look at your booth visitors

To accurately track your booth visitors, the Event-Metrics sensor measures in a second radius, adapted to the size of your booth. People staying within the range for more than 90 seconds are counted as visitors. You can track the number of visitors, their average duration and the proportion of returning visitors at your booth in ExpoCloud.