Rate your brand awareness with Event Metrics

ExpoCloud uses Event Metrics to provide visitor behavior analysis data on and around the stand. The number of trade fair hall and stand visitors, their length of stay and the proportion of returning visitors - just like Google Analytics in online marketing. You get all the data as interactive graphs over the entire duration of the event and detailed throughout the day. The performance data are available as graphics or Excel spreadsheets to download for your presentation. With Event Metrics, your live communication activities are just as measurable and transparent as your online marketing is. With Event Metrics, ExpoCloud provides you with a data-based decision foundation for the strategic direction of your live communication.

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Event Metrics for:

  • Exhibitors
  • Event agencies
  • Stand builders
  • Promotional products companies
Event Metrics sensor

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ExpoCloud Event Metrics App
ExpoCloud on Google Play
Download ExpoCloud on the App Store

The event performance App

The ExpoCloud App offers all event performance data from Event Metrics at the touch of a button. You have all the data at hand and can use data to answer questions like:
  • Which Exhibit is more attractive?
  • Is the booth concept accepted?
  • Which day is the most important?
  • Which time of day is visited most?
  • Was the activity at our booth a success?
  • Which event is the most efficient?

Business analysis in live communication

The Business Analytics module of ExpoCloud Event Metrics shows revenue distribution by product and service group. Detailed evaluations down to item level can be found for high turnover products. Important insights to maximize performance within the ExpoCloud benefit rental equipment suppliers, advertising material dealers, exhibitors, caterers and exhibition builders alike. The additional quality checks reveal at an early stage whether the prescribed quality management standards are being met and enable targeted intervention. With the Insights reporting function reports can be automatically set, created and sent on a regular basis.


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Event Metrics Whitepaper Cover

More information in our free whitepaper

You are interested in Event Metrics but you need more information about this topic? Then download our free whitepaper now.

In this book:

  • What is Event Metrics?
  • Measure visitors' behavior
  • WIFI-tracking
  • GDPR compliant tracking
  • Evaluate your brand awareness
  • Business analysis in live-communication

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