The goal of the trade fair appearance was to realize a mobile trade fair stand that presents more information about LETI Pharma in an emotional way with the help of image films.
The large, illuminated back wall is designed to draw visitors' attention to the stand and arouse their curiosity. Two products are teased on the graphics, about which visitors can obtain more detailed information from the booth staff. Videos that are played on the digital touchsteele also increase the time visitors spend at the booth.
The simple design of the booth is in the corporate design of LETI Pharma and makes the booth look clean and clear.
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A MediaDisplay at the booth shows various image and information films, which should encourage visitors to linger at the booth and talk to the booth staff. The MediaDisplay allows to extend the stand area of LETI Pharma, as it can be placed diagonally next to the booth and creates a modern impression of the company.
The videos can be uploaded to the MediaDisplay both before and during the trade fair presentation and can also be exchanged again at any time. In addition to videos, presentations, surveys or animated graphics can also be shown there.
The back wall of the booth is backlit by individual LED modules to bring their message to the forefront. With these backlit graphics, LETI Pharma's booth stands out from the rest of the mobile trade show booths and draws the attention of trade show visitors.
We had a lot of fun designing the mobile booth for LETI Pharma. The challenge to accommodate all important stand systems on a stand area of only 6 sqm without overcrowding the stand, we have solved wonderfully in joint consultations. Thus, an informative booth with moving pictures and modern elements was created on a small area.