Ecologically and economically sustainable

Sustainability is omnipresent, but in everyday life, it is often presented in a somewhat reduced form – purely ecologically – which does not fully capture the breadth of the term. Sustainability is a process-oriented concept that fundamentally describes anything designed with long-term viability in mind. Behaviour patterns, business relationships, products, solutions, and so on are considered sustainable if they are stable, future-proof, and resilient. It is about permanence, the willingness to act morally and sensibly – in relation to both ecological and economic sustainability.

ExpoCloud is the vehicle, your "enabler," for maximum sustainability. The ecosystem contributes to ecological sustainability with all its components: high-quality rental exhibition stands, highly efficient exhibition logistics, an energy-positive "service hub" (logistics centre), and short transport routes across Europe. ExpoCloud explicitly promotes nature and climate protection.

• Ecological sustainability with ExpoCloud:

  • With ExpoCloud, you avoid manufacturing energy by renting high-quality exhibition systems from leading manufacturers. ExpoCloud's exhibition systems can be used at least 200 times, which translates to saving thousands of tonnes of CO2.
    
    
  • Custom exhibition stand graphics are produced using solvent-free printing processes, making them ecologically sound. Additionally, these graphics are resistant to creases and easy to clean, allowing for multiple uses.
    
    
  • The logistics centre ("service hub") is equipped with a large photovoltaic system, making the Alsdorf (near Aachen) location climate-positive: the entire energy requirement for the property is covered independently, with surplus energy going to an electric vehicle fleet or the public grid.
    
    
  • ExpoCloud will be ISO 20121 certified from summer/autumn 2024, ensuring that your rental exhibition stands meet the standards for "sustainable event management."

• Economic sustainability with ExpoCloud:

  • By renting durable and high-value exhibition stands, you significantly reduce investment costs.
    
    
  • Outsourcing storage and logistics to ExpoCloud eliminates your own maintenance costs and associated administrative time.
    
    
  • With the "Analytics" software module and the German measurement technology "Event-Metrics," you can gather event-specific data, enhancing your event-specific knowledge, which enriches success measurements and controlling.
    
    
  • Monthly updates and feature expansions are provided at no additional cost, continually increasing your benefits while maintaining consistent expenses.
    
    
  • By drastically reducing the complexity of event organisation, ExpoCloud enables an average of 20% more events to be held (increased market penetration).

Sustainability in its entirety: Processes and finances

In addition to ecological and economic sustainability, financial and procedural aspects must also be considered for a holistic approach. The ExpoCloud ecosystem is based on a systemic approach that views the entire event cycle holistically: this 360-degree perspective also encompasses the following arguments within the context of sustainable exhibition management.

• Financial sustainability with ExpoCloud:

  • By renting exhibition stands rather than purchasing them, you avoid tying up valuable budget in bought stands and their depreciation. This allows you to maximise your financial resources for live communication rather than storing purchased exhibition stands.
    
    
  • Because ExpoCloud enables you to work significantly faster and more agilely, you can showcase at more events. This means your budget drives greater market success.
    
    
  • With ExpoCloud's ability to measure exhibitions, you gain valuable data that facilitates a more accurate financial assessment of individual events.
    
    
  • Since catering needs, print materials, and giveaways can also be managed easily and efficiently with ExpoCloud, nothing will go to waste. In a logistically coherent event cycle, there are no overproductions.
    
    
  • The "Internal Costs" add-on module provides you with a more detailed financial overview: you can allocate internal administration costs to each item and track cost invoices related to material usage.

• Process sustainability with ExpoCloud:

  • By using a clear "one-stop process" for all rental materials and exhibition services, you nearly eliminate the risk of forgetting anything (ensuring ongoing risk minimisation).
    
    
  • With insurance and electrical inspections compliant with DGUV V3 also recorded in ExpoCloud, you can be confident that goods transportation and exhibitions are maximally secured and electrical components are maintained according to regulations. There are no surprises in the process.
    
    
  • With logistics and scheduling experts working within ExpoCloud for your pan-European event successes, customs issues are also addressed. You can book online quickly and conveniently – your stand will be set up where and how it should be, even outside the EU.
    
    
  • The ExpoCloud software portal allows you to create "Virtual Sets," making it possible to book complete rental exhibition stands with just one click. Each stand is defined and stored in the system from the truss to the coffee capsule, so you can easily retrieve the identical rental stand whenever needed.
    
    
  • The "Studio" module enables you to design custom rental exhibition stands in 3D online, allowing you to implement creative setups and share them quickly and easily via a link. This feature facilitates collaborative and asynchronous work on stand designs. Creativity meets process sustainability.