Finally know what works.
With ExpoCloud, you can analyse your events in a structured way and make results comparable.
After the event is when the real work begins.
In many companies, the event ends with dismantling.
Data is distributed or missing entirely.
ExpoCloud makes events measurable.
All data in one place.
No more Excel-based analysis.
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centralised evaluation of all events
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standardised data foundation
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immediate availability after the event
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no manual consolidation
Events become comparable.
Results can be compared across locations, formats and time periods.
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performance per event
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differences between locations
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development across multiple events
Event‑Metrics
Making visitor flows visible
With Event Metrics, the measurement technology developed in Germany, visitor numbers and movement flows can be precisely tracked for the first time in full compliance with GDPR.
Measurable data at the stand:
- number of stand visitors
- dwell time
- returning visitors
- attention to graphics, exhibits or digital content
These insights make invisible patterns visible and enable optimal alignment of stand concepts and staffing.
Q&A
Frequently asked questions about trade show analytics with ExpoCloud
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What is the benefit of trade show analytics?
Trade show analytics help you make decisions based on real data instead of gut feeling. They provide insights into budget allocation, material usage, visitor interest and performance metrics for each individual event.
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What data can ExpoCloud capture and analyse?
ExpoCloud analyses budget and logistics data, material rotation, visitor numbers, dwell time, returning visitors and, thanks to Event Metrics, also attention to exhibits or graphics.
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How does the central analytics dashboard work?
The dashboard consolidates all relevant information into a clear, customisable interface. Costs, resources, logistics and performance data are automatically analysed and visualised.
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What is Event Metrics?
Event Metrics is a measurement technology developed in Germany that precisely tracks visitor flows at the stand, fully GDPR-compliant. It shows, for example, which exhibits attract attention and how many visitors return.
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Are mobile live insights available during the event?
Yes, the ExpoCloud Insights app delivers real-time KPIs directly to your smartphone: stand visitors, visitor trends, dwell time, retargeting potential and more. This allows measures to be optimised on site.
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Are the analyses GDPR-compliant?
Yes, all technologies used, including Event Metrics, fully comply with German data protection standards and are operated in a privacy-compliant manner.
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Can reports be exported or customised?
ExpoCloud offers preconfigured yet customisable reporting templates. Data can be easily exported and reused for internal presentations or management reports.
It only works as a whole.
Planning, booking and execution. We support you at every step.