One Cycle – Maximum Efficiency

What Opportunities Does ExpoCloud Offer?

Your event management follows a recurring process that can be chronologically divided into four stages: planning, execution, analysis, and optimization. Since every event goes through these phases, a cycle emerges—one that is interconnected and perfectly aligned. We refer to this cycle as the “Flywheel.”

The ExpoCloud ecosystem supports you holistically at every stage of your trade fairs and events. You benefit from award-winning exhibition systems, sophisticated logistics, and advanced software modules specifically designed to match the event management cycle.

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People Create Possibilities

Project managers answer your questions and provide dedicated, hands-on support with passion and precision. The same applies to logistics experts, who carefully pick each exhibition stand using software support—and thoroughly inspect returned materials for functionality and appearance before they are stored again at the logistics center (Alsdorf near Aachen).

Software developers take care of the digital core of the ecosystem: myWWM includes numerous modules that have been significantly and sustainably simplifying everyday event management for many years. Marketing managers, event experts, recruiting specialists—the list of users is long and is approaching 6,000 (as of spring 2024). ExpoCloud users rent modules that function simply, clearly, and reliably, from 3D design to the exhibition shop. A “ready-to-use” ecosystem that is continuously expanded with new features—offering more performance, more possibilities.

From Project to Process

In the past, exhibition stands were often viewed as a “linear project”: you defined the beginning and end of an event; you handled stand design, layouts, exhibition systems, assembly, and trade fair logistics; and you stored what came back. However, these many individual projects all have one thing in common: they are subject to the same recurring process. What is essentially standard can therefore also be digitally mapped as a standard. ExpoCloud delivers exactly that: the digital representation of a process called event management—one that is continuously evolving.

Live communication and event management are not linear or project-based—on the contrary: they revolve around a cycle, a holistic system that enables you to organize every aspect of live communication in as much detail as possible. Minimal effort thanks to digitalization—maximum results thanks to digitalization. A formula that convinces across industries when event managers plan and execute live events with ExpoCloud.
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Measuring Trade Shows: With Event Metrics

Once event managers have planned trade shows and ordered all necessary resources, a large part of their valuable day-to-day work is complete. What remains is the crucial question of an event’s success—ideally supported by numbers, data, and facts. Success should not be based on gut feeling, but on measurable results—concrete, reliable data.

This is where Event Metrics opens up entirely new possibilities. With this technology, you can measure and evaluate visitor flows at every event. Event-specific data is the key ingredient when event managers need to present clear and compelling results. Event Metrics can be added at any time with just one click, as the technology is already integrated into your ExpoCloud. Ready to use instantly—and, of course, fully GDPR-compliant.

Learn more about Event Metrics here.

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The Completion of Sustainable Efficiency

With Event Metrics, you complete the “continuous” event cycle of planning, execution, analysis, and optimization. Measured, reliable data forms the essential foundation for creating high-quality analyses and optimizations in the first place. Event Metrics becomes an integral part of the process—delivering valuable data insights that unlock detailed knowledge for event managers.

In the past, traditional exhibition stand construction focused solely on planning and execution as key reference points. However, this approach is now outdated. Today, digital solutions in event communication enable significant innovation while simultaneously increasing efficiency. ExpoCloud is a leader in digitalization, providing you at all times with web-based software modules that elevate your entire event cycle to a new level.

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EXPOCLOUD® – THE NEW STANDARD IN EVENT-MANAGEMENT.

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