Your Event Success: Scientifically Proven

What Do Success Factors Mean for You?

Every event management expert needs clearly defined factors to measure event success precisely. These success factors are as diverse as they are insightful, providing exact data on what has been achieved at each trade show. Event success factors are not limited to the event itself—like the ExpoCloud ecosystem, they are designed to cover the entire process.

Planning, execution, analysis, and optimization: a continuously recurring process cycle that you can manage easily, efficiently, and reliably with myWWM software. A cloud-based approach to event management that unlocks new possibilities—thanks to the unique interplay of trade fair operations, logistics, and IT. Created by people, for people. In one sentence:

 

EXPOCLOUD® – THE NEW STANDARD IN EVENT-MANAGEMENT.

The illustration of all trade fair success factors is based on the foundational work on event resource management, published in 2018 by the renowned academic publisher Springer Gabler. If you would like to purchase this scientifically grounded reference book you can find it, for example, here.
Event-Resource-Management Springer

Success Factors: Clear Benefits, Clear Future

The six event success factors—speed, agility, scalability, quality, cost, and information—remain constant regardless of event size or industry, whether it’s a marketing-driven event, a recruiting fair, or a more sales-oriented occasion. The key question is how these individual success factors are expressed. With myWWM, you improve all of these success factors—grounded in scientific research and academically validated.

When you want to determine the specific characteristics of your event success factors, a before-and-after comparison is recommended. You measure the current status of your six success factors to establish your baseline. After implementing myWWM, you can reassess all factors and generate fact-based insights within your organization—valuable knowledge that benefits many departments, especially marketing, sales, and recruiting.

 

 

Sustainability as a Multifaceted Achievement

Naturally, sustainability is also a success factor—indeed a central one that is gaining increasing importance in the event and trade fair industry. In everyday use, the term “sustainability” is often simplified and associated mainly with aspects such as climate protection, resource conservation, and waste reduction. All of these are, of course, important—but sustainability goes far beyond ecological concerns. Everything that is lasting, future-oriented, durable, stable, and reliable can be considered sustainable.

Sustainability is the key concept when discussing corporate social responsibility—an overarching topic that takes a holistic view of nature, the economy, and people. This aligns with the myWWM ecosystem, which is also designed holistically: rental exhibition stands conserve natural resources (ecological sustainability), generate greater economic success (economic sustainability), and provide livelihoods for many people (social sustainability).

Anyone professionally involved in live communication—you and all ExpoCloud users—belongs to a shared community: a network whose social sustainability is closely linked to trade fairs and events that are planned, executed, analyzed, and optimized in an environmentally responsible and economically effective way.

Here are some sustainable ExpoCloud references

Focused on Climate and Economic Efficiency

In the following discussion of the success factor sustainability, we focus on ecology and economics. This is because the emphasis is on the core subject: you will find arguments demonstrating how the web-based myWWM ecosystem sustainably enhances the entire event process.

A “subject” that, in everyday practice, is constantly linked to both economic and ecological sustainability—together forming what we call “sustainable event management.”
It is logical that such an approach to event management, as a concept, automatically contributes to social sustainability, which is why this aspect does not require further elaboration.

Erfolgsfaktoren EN

Personal. Reliable. Efficient.

Would you like to discuss your success factors in person? We’d be delighted to! Within the ExpoCloud ecosystem, experienced project managers and key account managers are at your service, thinking in a detailed, process-oriented way. Experts who approach trade fair logistics and IT holistically—and can provide you with practical examples for each success factor.
 
Get in touch with us