Plan your custom exhibition stand

Unique efficiency for memorable event experiences

The term “quality” is traditionally somewhat imprecise, which is why a clear definition of its use is necessary: within the ExpoCloud context, the key indicators for defining event quality are customizability and parameterization.

Tailoring experiences to target audiences

Customizability describes the extent to which trade fairs and events can be adapted to the needs of specific target groups—particularly with regard to the effort required for such adjustments. This is where ExpoCloud excels in two ways: First, within the web-based myWWM ecosystem, the “Studio” software module allows you to design each exhibition stand individually in 3D and tailor it precisely to your target audiences. This enables you to achieve a very high degree of customization. Second, because you are working within a centralized online system, this customization is fast, simple, and efficient. Compared to traditional manual planning, the difference is significant—while requiring the same level of resources.

Precisely equipped for every event

Parameterization defines the level of technological flexibility achieved: it refers to how easily trade fairs and events can be adapted to specific event requirements with reasonable effort. This includes not only structural adjustments to the stand itself but also elements such as graphics, promotional materials, and giveaways.

ExpoCloud also stands out in this area, as it enables you to plan every exhibition stand holistically online. Exhibition systems, digital components, custom graphics, printed marketing materials, giveaways, and more are all planned and assigned on an event-specific basis within the ecosystem, followed by precise picking and preparation.

A fully parameterized exhibition stand—from structure to brochure—implemented with just a few clicks. Process efficiency, the ExpoCloud way.

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WWM is an extremely professional, innovative, and reliable partner. Our contacts are always helpful and respond very flexibly to our wishes and requirements. Planning trade fairs with WWM’s myWWM planning tool is very simple and saves a great deal of time, making professional preparation effortlessly easy.

Vera Weski
Sales & Director Marketing & Communications

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The exhibition stand for our Göttingen location was a complete success. With this custom and eye-catching design, we were able to clearly stand out from the competition. The modular walls are of great importance to us, as they enable us to successfully implement sustainable trade fair appearances.

Lea Adler
Marketing Manager Events & Messen

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We have been working successfully with the trade fair experts at WWM for many years and are extremely satisfied with both the collaboration and the results.

Michael Bentsch
Area Sales Manager AM D - A - CH & Marketing Manager

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WWM implemented our vision for the exhibition stand to our complete satisfaction. The 1.5 m × 2.5 m LED video wall was the highlight, attracting the attention of many visitors. Communication with WWM was also very pleasant, and any issues were addressed quickly. We will gladly continue to use WWM’s services in the future.

Ebru Öncü
Produktmarketing Managerin

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Working with WWM is excellent. Logistics and installation are organized very professionally, and with myWWM they are quick and easy to manage. Together with WWM, we also implemented a new, innovative exhibition stand that turned out extremely well. The team is highly professional, friendly, and proactive. We look forward to many more joint projects.

Nibha Manandhar
Marketing

Quality as a guiding principle

To stand out at events, you need the best exhibition systems, the best logistics, and the best technology (software/IT). ExpoCloud offers exactly this powerful combination: within the ecosystem, you can first rent exhibition systems from leading manufacturers at any time at a low flat rate (e.g., beMatrix, Pixlip, Octanorm).
Second, you benefit from highly efficient exhibition logistics that precisely coordinate your own inventory, rental systems, catering, promotional materials, and more—across Europe.
Third, everything is integrated into a leading, highly innovative web application that is available to you in real time at all times.

All three factors contribute sustainably to the quality of your events. They form the foundation for premium standards—in other words, increasing the attractiveness of your exhibition stand, as the best systems can be used everywhere, even for smaller events. High-quality software that enables high-quality exhibition stands at the push of a button. That’s efficiency. That’s how you enhance your image—at every event.

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Leading quality—available instantly

The web-based myWWM ecosystem can quickly and easily become your new standard in event management, as it is fully “ready to use.” You define the setup tailored to your organization, project managers personally clarify the details with you—and you’re ready to go.

A wide range of software modules and exhibition services is at your disposal, covering the entire event lifecycle (planning, execution, analysis, and optimization).

Of course, myWWM is fully GDPR-compliant! This applies both to the entire web-based ecosystem and to the “Event Metrics” measurement technology, which you can add to any event. Developed in Germany, this technology enables you to track visitor flows, allowing event success to be analyzed based on data.

Learn more about Event Metrics here.

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Individuality as a KPI

As defined at the outset, the indicator of customizability plays a key role in determining the quality of an event. It can even be considered a key performance indicator (KPI). With myWWM, it is easy to deliver different content at your exhibition stand: for example, you can book digital output devices and display content A, B, and C at different times. Event Metrics provides dwell-time data for all three types of content, allowing you to quickly, easily, and efficiently identify which content resonates best with your target audience.

In this way, you create genuine event experiences in myWWM, as individualized stand design is complemented by tailored content. You offer varied communication and digital modernity while simultaneously enhancing your event controlling, as the attractiveness of your content can be measured.

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Content efficiency for perfectly tailored exhibition stands

ExpoCloud offers you exhibition services for every requirement. In the context of content, the following stand out in particular:

DTP service: Experienced media designers create your custom graphics and/or adapt existing print data.
Print-Service: Print materials are produced based on predefined stock levels (print-on-demand). In addition, exhibition graphics are manufactured according to orders or dynamic inventory control
Video-Service: Skilled video professionals adapt existing videos and produce new ones. Content is reviewed and uploaded for media playback.

Exhibition services that comprehensively cover content production—whether physical or digital. Reliability and security for you, ensuring that every event is equipped individually and tailored to its target audience.

Individuality—online and in 3D

The “Studio” software module is available as a standard feature in myWWM: with this integrated CAD software, you can configure your exhibition stands online in 3D. You can flexibly use exhibition systems for your 3D stand design and add elements such as flooring, furniture, multimedia devices, and plants. Your custom graphics can also be incorporated directly online—enabling high-quality, individualized exhibition stands even at the planning stage.

Once your 3D exhibition stand is fully designed, you can easily share the corresponding link with other stakeholders. This allows your concept to impress while keeping planning efforts to a minimum. The configured stand can be transferred to the shopping cart and accessed with just one click. Process efficiency as it should be.

A leap in quality for recruiting

With ExpoCloud, you benefit regardless of the size of your stand. This is worth emphasizing, as the ecosystem also creates high-quality opportunities for smaller events. Recruiting events in particular often take place on a smaller scale, leading organizations to fall back on standard systems provided by the organizer—hardly a recipe for individuality. True individuality requires ExpoCloud.

Since you can easily, reliably, and quickly rent top-tier exhibition systems from leading international manufacturers at any time, you also have access to high-quality stands for recruiting events that attract attention—because they are unique, aesthetic, well-designed, and innovative. For example, stands from the Pixlip series transform a plain, interchangeable standard booth into a bright, fresh, and engaging experience. These mobile, backlit presentation systems are just one of many ways to elevate even niche events with a high degree of individuality.

Unique exhibition stands for every scale. That’s ExpoCloud.